Vero means True, and the name of this company is because we are looking to share real products that respect traditions.

Vero Italian traditional food is an importer as well, and what he does is to find only real products; this is the reason of the name.

VERO was born from the idea of promoting and marketing products recognized as P.A.T. – Traditional Agri-food Products, an Italian label that enhances traditional products in which agricultural or livestock products were processed according to ancient recipes and in particular it refers to the products produced in small villages and there are a lot of Italian products which don’t have this kind of certification, but Vero was born from the idea of promoting and marketing products recognized as P.A.T. – Traditional Agri-food Products, a brand that enhances traditional products in which agricultural or livestock products were processed according to ancient recipes.